13/04/2008: The digital age of marketing

The shift to online marketing is happening with or without you. There have been major changes in marketing strategy this past couple years, putting a greater focus on online or digital marketing. Like everything these days, it changes every three months, requiring you to keep up with the latest tips, tricks and techniques to keep your company up to date and looking to the future. 

How you utilise the Internet in the marketing and operations of your company is crucial to future growth and development. While an online presence can give you an edge, a lack of one can stunt your exposure. Regardless of what you’ve been told in the past, no matter what industry you’re in, online marketing matters. more ...

05/12/2007: Google is hoping users of its search engine will report "bad sites" to help the company fight criminals exploiting its infrastructure in order to distribute malicious software.

According to the Google security blog, the search giant already knows about hundreds of thousands of "bad" Web sites but is hoping that its users will add to the list by completing an online form to report malicious sites that are not already flagged.

The fight is important to Google because sites containing malicious software endanger the search giant's reputation by exploiting and infecting its users. This was described recently in a blog by security company Sunbelt. more ...